In this study, I offer new evidence on the effectiveness of chatbots as an instructional mode via a randomized controlled experiment in which college seniors were given online training on the convenience of pursuing a master’s degree and the suitability of taking out a graduate student loan. Two educational formats, a YouTube video and a Facebook chatbot, were used for delivering that training to the experimental subjects. Economic education improved the economic knowledge needed to calculate a master’s degree’s viability (net present value). The effectiveness of financial education in improving student loan debt literacy was also verified. However, the effectiveness of the chatbot-based learning was greater than that of the video format for providing economic education and only the chatbot delivery method was effective in providing financial education.
Salas-Velasco, M. (2023). Economic and financial education for investment
and financing decision-making in a graduate degree: Experimental evaluation of
the effectiveness of two delivery methods. The Journal of Economic Education,
54(3), 225-242.
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